Klear: Influencer Marketing
Learn how to discover and vet the right social influencers for your brand. Manage influencer relationships from contracting to content curation, and measure the ROI of your campaigns.
How to get started with training
mAcademy offers several courses to ensure you get the most value from your subscription.
Complete Foundation Courses
Get up to speed quickly with 30-minute courses.
Get Certified
Complete Assessments at end of course and share certifications on LinkedIn and mCommunity.
Complete Advanced Courses
Once you grasp the basics, learn more complex aspects of the solution.
Join mCommunity
Connect with Industry peers, ask questions, apply your new knowledge, share insights and inspire others.
1. Complete the Foundations Course
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Influencer Marketing with Meltwater (Klear): Foundations
Course5.0 average rating (1 review)This product certification teaches users how to use Meltwater's influencer marketing platform, Klear. Learn how to discover, recruit, and vet new creators, and manage and measure your campaigns.
Enroll for freeFree
Complete Advanced Course
Additional Courses
Complete the Expert, Industry or Release Courses
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Klear Mid-Year Release Course '24
CourseLearn more about Klear's newest product updates that aim to make finding the right influencer for your brand easier, incredibly intuitive, and as quick as possible. This release also gives you the tools to quickly and accurately vet creator profiles.
Free
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Influencer Marketing Certification
Course4.8 average rating (39 reviews)This industry certification will teach users how to develop an influencer marketing strategy, design a campaign, manage and analyze an influencer marketing campaign.
Free
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Influencer Marketing Certification II
Course5.0 average rating (8 reviews)This industry certification teaches how to build an effective influencer marketing campaign, pick the right influencers, and use conversion driving tactics. This course builds on the skills learned in Influencer Marketing Certification I.
Free
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Improve Your Influencer Marketing ROI Through the Funnel Approach
CourseJoin Neal Schaffer, Brand Ambassador for Klear, on a refreshing look at influencer marketing ROI and how to pivot your program for better success in 2023. Originally aired on Oct. 6, 2022 for Digital Marketing World Forum (DMWF).
Free
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Product Workshop Recordings
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Watch Influencer Marketing (Klear) Product Training Workshop: Creating a Customer Advocacy Program
CourseThis month we covered everything you needed to know about creating and managing an ambassador program in Klear through Recruit. We learned how to create a custom landing page that allowed your current customers and super fans to apply to join your in
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Influencer Marketing (Klear) Product Training Workshop: Search & Discovery Basics
CourseWatch this month's session where we do a deep dive into the four search options in Klear, discover tips and tricks for running niche influencer searches, and learn how to vet influencer profiles to make data driven decisions for your brand.
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Watch Influencer Marketing (Klear) Product Training Workshop: Advanced Search & Discovery
CourseThis month we covered everything you need to know about the search and discovery process in Klear. We learned: The What, Why, and How of creating a topic search in Klear. Advanced search techniques such as Boolean Keyword operators andVisual Search.
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Watch Influencer Marketing (Klear) Product Training Workshop: Vetting Influencer Profiles
CourseThis month’s session focused on everything related to managing e-commerce in Klear. We covered activating your campaign, e-commerce functionality such as sending coupon codes, product gifting, running an affiliate program and measuring/ reporting.
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Influencer Marketing (Klear) Product Training Workshop: Creating Influencer Proposals
CourseWatch this month's session where we show you, step by step, how to use Klear’s Predictive Portal to create data-driven influencer proposals, generate predictive campaign reports, and cover how to find the best influencers for your campaign in Klear.
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Watch Influencer Marketing (Klear) Product Training Workshop- E-Commerce Management
CourseThis month’s session focused on everything related to managing e-commerce in Klear. We covered activating your campaign, e-commerce functionality such as sending coupon codes, product gifting, running an affiliate program and measuring/ reporting.
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Watch Product Training Workshop: Setting the Groundwork for Brand & Campaign Monitoring
CourseWe covered setting the groundwork for brand and campaign monitoring in Meltwater. We learned how to create brand Boolean searches, create templated dashboards from searches, and got a sneak peek at the new AI Search Assistant.
Additional Resources
Help Guides, Videos and Community
Guides & Resources
Here are a few of our most helpful Help Guides, Articles and Pages
How to Videos
You may want to reference some of the training videos after a course. Here are a few videos that review the most common product activities.
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