Course curriculum

  1. 01
    • Course Overview

    • Up next...

  2. 02
    • Chapter Overview

    • Customizing your brand score

    • Assessing potential risks

    • Monitoring the competitive landscape

    • Ensuring content is on-brand

    • Collaborating with a team

    • Test your knowledge

    • Up next...

  3. 03
    • Chapter Overview

    • Managing contractual agreements

    • Leveraging coupon codes

    • Tracking links

    • Safely managing payments

    • Measuring conversions

    • Test your knowledge

    • Up next...

  4. 04
    • Chapter Overview

    • Streamlining the process

    • Vetting applicants for fit

    • Forming a campaign

    • Best practice for declining applicants

    • Test your knowledge

    • Up next...

  5. 05
    • Exam Overview

    • Certification Exam

    • We'd love to hear your feedback!

Instructor

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.

Margot Underdown

Manager of Customer Education