Course curriculum

  1. 01
    • Introduction to Meltwater's Social Influencers (Klear)

    • Setting up your campaign

    • Now it's your turn!

    • Test your knowledge

    • Up next...

  2. 02
    • Chapter Overview

    • Finding influencers relevant to your campaign

    • Finding influencers by topic

    • Finding influencers by hashtag

    • Finding influencers by brand mention

    • Finding influencers by network

    • Creating a list of potential candidates

    • Now it's your turn!

    • Test your knowledge

    • Up next...

  3. 03
    • Chapter Overview

    • Starting the vetting process

    • Understanding true reach and influence

    • Evaluating influencer aesthetic

    • Matching your target audience

    • Now it's your turn!

    • Test your knowledge

    • Up next...

  4. 04
    • Chapter Overview

    • Adding to your campaign

    • Reaching out to influencers

    • Streamlining influencer management

    • Now it's your turn!

    • Test your knowledge

    • Up next...

  5. 05
    • Chapter Overview

    • Tracking your overall campaign metrics

    • Analyzing each influencer's impact

    • Understanding your campaign's audience

    • Creating a campaign report

    • Test your knowledge

    • Up next...

  6. 06
    • Exam Overview

    • Meltwater Social Influencers: Foundations Exam & Certification

    • We'd love to hear your feedback!

Instructor

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.

Margot Underdown

Manager of Customer Education

Course Reviews

Parian Hatami

4 star rating

“For getting started, it's super amazing, but if you wanna work more, you need to go for advanced course as well”

“For getting started, it's super amazing, but if you wanna work more, you need to go for advanced course as well”

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