Influencer Marketing Industry Certification: Free course

Influencer Marketing Certification II

This industry certification teaches how to build an effective influencer marketing campaign, pick the right influencers, and use conversion driving tactics. This course builds on the skills learned in Influencer Marketing Certification I.

Enroll for free

Course curriculum

1. Course Overview
2. Before you begin
1. Strategy development & influencer identification
2. 💡 Knowledge check
1. Case Study 1
2. Case Study 2
3. Additional Resources
1. Building advanced relationships with any type of influencer
2. How to Approach Influencers by Tier
3. Conversion tactics to use in your strategy
4. The Marketing Funnel
5. Conclusion
6. 💡 Knowledge check
1. Exam Overview
2. Certification Exam
3. We'd love to hear your feedback!

How long is this course?

60 mins

Instructor

Camille Kennedy is a marketing consultant, specializing in helping brands drive conversation and engagement on digital and social channels. She has worked in marketing for over 15 years with a focus on influencer marketing since 2016, running campaigns for the world's biggest brands, and working on influencers campaigns of all shapes and sizes. From A-listers like Matt Damon, George St Pierre, 2-Chainz to micro and nano influencers across a multitude of verticals. She’s led and participated on several global influencer marketing committees, helping shape disclosure guidelines for the influencer industry and regularly provides best practices to industry leaders and brands. She has also spoken on the subject of influencers on large conference stages like Social Media Week and in intimate boardrooms with marketing execs for large brands like Best Buy, Revlon, Dyson, Budweiser, Moroccan Oil, Subway, Trojan and more.