Instructor

Camille Kennedy is a marketing consultant, specializing in helping brands drive conversation and engagement on digital and social channels. She has worked in marketing for over 15 years with a focus on influencer marketing since 2016, running campaigns for the world's biggest brands, and working on influencers campaigns of all shapes and sizes. From A-listers like Matt Damon, George St Pierre, 2-Chainz to micro and nano influencers across a multitude of verticals. She’s led and participated on several global influencer marketing committees, helping shape disclosure guidelines for the influencer industry and regularly provides best practices to industry leaders and brands. She has also spoken on the subject of influencers on large conference stages like Social Media Week and in intimate boardrooms with marketing execs for large brands like Best Buy, Revlon, Dyson, Budweiser, Moroccan Oil, Subway, Trojan and more.

Camille Kennedy

Marketing Consultant

Course curriculum

  1. 01
    • Course Overview

    • Before you begin

  2. 02
    • Strategy development & influencer identification

    • 💡 Knowledge check

  3. 03
    • Case Study 1

    • Case Study 2

    • Additional Resources

  4. 04
    • Building advanced relationships with any type of influencer

    • How to Approach Influencers by Tier

    • Conversion tactics to use in your strategy

    • The Marketing Funnel

    • Conclusion

    • 💡 Knowledge check

  5. 05
    • Exam Overview

    • Certification Exam

    • We'd love to hear your feedback!

Course Reviews

María Ojeda

5 star rating

“I´ve learnt a lot in a short period of time, the lessons were very clear to understand. great course overall!”

“I´ve learnt a lot in a short period of time, the lessons were very clear to understand. great course overall!”

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Umer Farooq

5 star rating

“Amazing lectures related to influencer marketing. I am getting allot of help from here. ”

“Amazing lectures related to influencer marketing. I am getting allot of help from here. ”

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Juliann Fritz

5 star rating

“Great overview to get people started! Thx!”

“Great overview to get people started! Thx!”

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