Influencer Marketing Certification
This industry certification will teach users how to develop an influencer marketing strategy, design a campaign, manage and analyze an influencer marketing campaign.
Meet your Instructor
Additional Resources: Meltwater Academy Influencer Marketing Course Aid
Chapter Overview
Definition of Influencer Marketing
History of Influencer Marketing
Influencer Marketing Today
Influencer Marketing Quiz 1
Additional Resources
Chapter Overview
How Influencer Marketing is used in the Marketing Funnel
Understanding the Influencer, Social Channels and Content Types
Influencer Marketing Quiz 2
Additional Resources
Chapter Overview
Steps to Develop your Campaign
Influencer Marketing Quiz 3
Additional Resources
Chapter Overview
Finding Influencers
Evaluating Influencers
Influencer Marketing Quiz 4
Additional Resources
Chapter Overview
Approaching Influencers & Building Relationships
Contracts, Disclosure & Ethics
Briefing Influencers
Influencer Marketing Quiz 5
Additional Resources
Chapter Overview
Measuring Success
Influencer Marketing Quiz 6
Additional Resources
In Summary
Exam Overview
Certification Assessment
We'd love to hear your feedback!
“I´ve learnt a lot in a short period of time, the lessons were very clear to understand. great course overall!”
“I´ve learnt a lot in a short period of time, the lessons were very clear to understand. great course overall!”
→Read Less“Great overview to get people started! Thx!”
“Great overview to get people started! Thx!”
→Read Less“Well presented tutorial. Easy to understand and appreciate the downloadable tools that help with contracts, rates, program brief development, and other helpful apps. Anyone interested in learning about the basics of influencer marketing would be...”
→Read More“Well presented tutorial. Easy to understand and appreciate the downloadable tools that help with contracts, rates, program brief development, and other helpful apps. Anyone interested in learning about the basics of influencer marketing would benefit from the time.”
→Read Less