Instructor

Camille Kennedy is a marketing consultant, specializing in helping brands drive conversation and engagement on digital and social channels. She has worked in marketing for over 15 years with a focus on influencer marketing since 2016, running campaigns for the world's biggest brands, and working on influencers campaigns of all shapes and sizes. From A-listers like Matt Damon, George St Pierre, 2-Chainz to micro and nano influencers across a multitude of verticals. She’s led and participated on several global influencer marketing committees, helping shape disclosure guidelines for the influencer industry and regularly provides best practices to industry leaders and brands. She has also spoken on the subject of influencers on large conference stages like Social Media Week and in intimate boardrooms with marketing execs for large brands like Best Buy, Revlon, Dyson, Budweiser, Moroccan Oil, Subway, Trojan and more.

Camille Kennedy

Marketing Consultant

Course curriculum

  1. 01
    • Meet your Instructor

    • Additional Resources: Meltwater Academy Influencer Marketing Course Aid

  2. 02
    • Chapter Overview

    • Definition of Influencer Marketing

    • History of Influencer Marketing

    • Influencer Marketing Today

    • Influencer Marketing Quiz 1

    • Additional Resources

  3. 03
    • Chapter Overview

    • How Influencer Marketing is used in the Marketing Funnel

    • Understanding the Influencer, Social Channels and Content Types

    • Influencer Marketing Quiz 2

    • Additional Resources

  4. 04
    • Chapter Overview

    • Steps to Develop your Campaign

    • Influencer Marketing Quiz 3

    • Additional Resources

  5. 05
    • Chapter Overview

    • Finding Influencers

    • Evaluating Influencers

    • Influencer Marketing Quiz 4

    • Additional Resources

  6. 06
    • Chapter Overview

    • Approaching Influencers & Building Relationships

    • Contracts, Disclosure & Ethics

    • Briefing Influencers

    • Influencer Marketing Quiz 5

    • Additional Resources

  7. 07
    • Chapter Overview

    • Measuring Success

    • Influencer Marketing Quiz 6

    • Additional Resources

  8. 08
    • In Summary

    • Exam Overview

    • Certification Assessment

    • We'd love to hear your feedback!

Course Reviews

María Ojeda

5 star rating

“I´ve learnt a lot in a short period of time, the lessons were very clear to understand. great course overall!”

“I´ve learnt a lot in a short period of time, the lessons were very clear to understand. great course overall!”

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Juliann Fritz

5 star rating

“Great overview to get people started! Thx!”

“Great overview to get people started! Thx!”

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Melanie Wilhoite

5 star rating

“Well presented tutorial. Easy to understand and appreciate the downloadable tools that help with contracts, rates, program brief development, and other helpful apps. Anyone interested in learning about the basics of influencer marketing would be...”

Read More

“Well presented tutorial. Easy to understand and appreciate the downloadable tools that help with contracts, rates, program brief development, and other helpful apps. Anyone interested in learning about the basics of influencer marketing would benefit from the time.”

Read Less