This industry certification will teach users how to develop an influencer marketing strategy, design a campaign, manage and analyze an influencer marketing campaign.
Camille Kennedy is a marketing consultant, specializing in helping brands drive conversation and engagement on digital and social channels. She has worked in marketing for over 15 years with a focus on influencer marketing since 2016, running campaigns for the world's biggest brands, and working on influencers campaigns of all shapes and sizes. From A-listers like Matt Damon, George St Pierre, 2-Chainz to micro and nano influencers across a multitude of verticals. She’s led and participated on several global influencer marketing committees, helping shape disclosure guidelines for the influencer industry and regularly provides best practices to industry leaders and brands. She has also spoken on the subject of influencers on large conference stages like Social Media Week and in intimate boardrooms with marketing execs for large brands like Best Buy, Revlon, Dyson, Budweiser, Moroccan Oil, Subway, Trojan and more.
