Consumer Trends & Category Insights

Explore Topics & Trends Throughout Universes

Explore through either predefined topics or ad hoc searches consumer voice across 4 different universes: Food & Beverages, Nutrition, Health Conditions and Babies & Families.


Breakfast moment of consumption: Which special foods or diets are associated with Breakfast moment of consumption at global scale or in a particular market? What are the most associated topics being discussed? How are Danone categories associated within this moment of consumption? Focus on specific topics (like healthy alternatives or proteins)

  • Current Scopes: 1 year of historical data (365 rolling days)
  • Global coverage available in English, French, Spanish, Portuguese, Italian, German, Swedish


Build Ad Hoc Searches Thanks to Generative AI

Remove the hassle of boolean search set-up for ad hoc topics thanks to our AI Boolean assistant.


Explore and Monitor R&I Health Benefits 

Explore and monitor health benefits, analyse how a specific topic/category/ingredient is associated with the different benefits.

Focus on Metabolic Health:  How is metabolic health being discussed? What are the associated topics, especially in the context of T2 diabetes and obesity/overweight in the US.

Scopes: NORAM (Canada + US) EU (Italy, France, Germany, Netherlands, Poland, Spain, UK) LATAM: (Argentina, Brazil, Mexico) 


Search Insight for an Enhanced Understanding of Trends 

Measure awareness, discover weak signals, reveal what all consumer using the Internet want to learn or buy through Search insights.

Brand & Campaign Monitoring

Global Monitoring of Your Brands Across your Categories

Track consumer voice on your brands at global scale, benchmark against competition, focus on market performance, understand perception across category or brand drivers.


Analyse the Performance of Your Campaigns

Analyse the performance of your campaigns and their impact on the brands at global or local level.


Identify, Manage, and Measure Your Influencer Partnerships

Find, Vet, and Manage influencers. Measure your influencer campaign performances and estimate campaign ROI.


Generate, Publish, and Monitor Your Owned Content

An end-to-end solution to grow your brand, extract business value, and analyze your presence on social media. Helping you with your content strategy, inbound message analysis, Paid / Earned / Owned Alerts.


Be Alerted!

Manage crises and monitor brand to assess the scale of Social events in case of need to mitigate with powerful alerting.

Track also industry-related announcements (Award, Brand crisis, corporate announcements, executive changes, financial, headcount, valuation changes…).


APAC Data Coverage Assessment

Test our Chinese data Coverage as part of a global monitoring through the Evian and Activia cases.

Meltwater Accounts Team

Global Team

Paris - France

Anne-Laure Fulidis

Senior Client Success Executive

Meltwater Accounts Team

Global Team

Paris - France

Christelle Grangere

Account Executive

Support Resources

[email protected]

Purpose: This is primarily for requests such as: Technical questions related to product I New Search Set Up (keywords, sources, content) I New Dashboard(s) I Alerts - Typical response time is within 30 minutes of initial inquiry.
Email: [email protected]

24/7 in App live chat

Purpose: This is for product questions and requests in the platform. Typical response time is about 1 minute
Live Chat within Platform

Consumer Trends & Category Insights - Social and Search Insights


 Brand & Campaign Monitoring (Incl. Alerting)


Get Started with Training

We recommend the following training schedule to ensure you are getting the most value from Meltwater

  • Training has been organized into sections. We recommend starting with the first section below and working your way down.

  • Each course is less than 30 minutes and video based.

  • Each course has an assessment that will provide you with a certification that can be posted on LinkedIn. You don't need to complete this step if you do not want the acknowledgement.

Social Listening and Media Monitoring

Explore Courses

Social Media Management

Engage Courses

Influencer Management

Klear Courses

Consumer Insights + Media Intelligence

Radarly Courses

Additional Resources

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