Course curriculum

  1. 01
    • Course Overview

    • Setting up social profiles for monitoring

    • Creating a search for your brand

    • Narrowing down your search with filters

    • Creating your library of searches

    • Now it's your turn!

    • Test your knowledge

    • Up next...

  2. 02
    • Chapter Overview

    • Viewing your content stream

    • Monitoring for important brand topics

    • Keeping track of big events

    • Understanding change in sentiment

    • Now it's your turn!

    • Test your knowledge

    • Up next...

  3. 03
    • Chapter Overview

    • Validating your brand search

    • Answering the 5 W's

    • Diving deeper into Twitter

    • Now it's your turn!

    • Test your knowledge

    • Up next...

  4. 04
    • Chapter Overview

    • How to manage users

    • Sharing content

    • Creating shareable dashboards

    • Now it's your turn!

    • Test your knowledge

    • Up next...

  5. 05
    • Exam Overview

    • Explore Foundations Certification Exam

    • We'd love to hear your feedback!

Instructor

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.

Margot Underdown

Manager of Customer Education

Course Reviews

Joshua Smith

5 star rating

“Easy to understand and follow 👍💛”

“Easy to understand and follow 👍💛”

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Frances Vera Ferrer

5 star rating

“I love how it the information was presented concisely ”

“I love how it the information was presented concisely ”

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Abhik De

5 star rating

“Incredibly insightful and digestible for a new social media analyst ”

“Incredibly insightful and digestible for a new social media analyst ”

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