Online class: Meltwater Engage Advanced

Social Media Management with Engage: Advanced

This advanced certification course will teach how to optimize campaigns and workflows, how to benchmark competitors, and how to combine earned and owned data within the Engage platform.

Enroll for free

Course curriculum

1. Course Overview
2. Did you know?
3. Up next...
1. Chapter Overview
2. Understanding what content performs better
3. Utilizing Facebook Post Boosting
4. Utilizing User Generated Content
5. Alt-text for social media "SEO"
6. Tagging brands and ambassadors to increase views
7. Prioritizing when your fans are online
8. Link tracking with Bitly
9. Test your knowledge
10. Practice your skills
11. Up next...
1. Chapter Overview
2. Saving time with saved responses
3. Understanding the types of inquiries you receive
4. Filtering by sentiment
5. Ensuring your team upholds your brand’s voice
6. Using the Salesforce Integration
7. Test your knowledge
8. Practice your skills
9. Up next...
1. Chapter Overview
2. Competitive Benchmarking Reports
3. Adding pages and profiles to benchmark
4. Test your knowledge
5. Practice your skills
6. Up next...
1. Chapter Overview
2. Engaging with untagged mentions and community conversations
3. Adding owned data to your social listening
4. Test your knowledge
5. Practice your skills
6. Up next...
1. Engage Advanced Certification Exam Overview
2. Engage Advanced Certification Exam
3. We'd love to hear your feedback!

How long is this course?

40 mins

Instructor

Whitney has over 7 years of Meltwater experience. Her experience includes account management, client support, community building, customer education and more. Whitney is passionate about helping customers learn the in's and out's of their Meltwater products to ensure they are used to their full potential in the global media intelligence and social media marketing space.