Course curriculum

    1. Course Overview

    2. Helpful Prework

    3. 💡 Knowledge check

    4. Up next...

    1. What are competitive benchmarking & analysis?

    2. Why are competitive benchmarking & analysis important?

    3. Competitive benchmarking & analysis best practices

    4. Setup before you begin

    5. 💡 Knowledge check

    6. Up next...

    1. Tracking your competitors’ social profile performance

    2. Benchmarking earned mentions

    3. Analyzing earned mentions

    4. Detecting competitor activities that impact your business

    5. Customizing your competitive benchmarking reports

    6. 💡 Knowledge check

    7. Up next...

    1. Exam Overview

    2. Exam Certification

    3. We'd love to hear your feedback!

How long is this course?

  • 60 mins


Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.

Margot Underdown

Manager of Customer Education

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