Online class: Fundamentals of Social Media Management

Social Media Management with Engage: Foundations

This certification course will teach the fundamentals of how to manage your brand's social media presence directly from the Meltwater Engage platform.

Enroll for free

Course curriculum

01
- Intro to Engage
- Setting up your social channels
- How to add users
- Test your knowledge
- Practice your skills
- Up next...
02
- Intro to Publish
- How to create and schedule a post
- Different posting guidelines per social channel
- How to edit images
- How to create and schedule a post for multiple channels
- Viewing your scheduled posts in the calendar
- How to create and save a draft
- Understanding your post status
- Test your knowledge
- Practice your skills
- Up next...
03
- Intro to Conversations
- Using filters in your inbox
- Engaging with messages
- Learning engagement guidelines per channel
- Managing your social media profiles with a team
- Upholding your community guidelines
- Test your knowledge
- Practice your skills
- Up next...
04
- Intro to Social Analytics
- Getting Started with Social Analytics
- Social channel reports
- Exporting and sharing a report
- Test your knowledge
- Practice your skills
- Up next...
05
- Engage Foundations Certification Exam Overview
- Engage Foundations Certification Exam
- We'd love to hear your feedback!

Instructor

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.

Margot Underdown

Manager of Customer Education