Online class: Fundamentals of Social Media Management

Social Media Management with Engage: Foundations

This certification course will teach the fundamentals of how to manage your brand's social media presence directly from the Meltwater Engage platform.

Enroll for free

Course curriculum

1. Intro to Engage
2. Setting up your social channels
3. How to add users
4. Setting Up Social Account Grouping
5. Test your knowledge
6. Practice your skills
7. Up next...
1. Intro to Publish
2. How to create and schedule a post
3. How to use Instagram Collab Posting
4. Different posting guidelines per social channel
5. How to edit images
6. How to create and schedule a post for multiple channels
7. Viewing your scheduled posts in the calendar
8. Test your knowledge
9. Practice your skills
10. Up next...
1. Intro to Conversations
2. Using filters in your inbox
3. Engaging with messages
4. Learning engagement guidelines per channel
5. Managing your social media profiles with a team
6. Incorporating Rules Based Automation
7. Upholding your community guidelines
8. Test your knowledge
9. Practice your skills
10. Up next...
1. Intro to Social Analytics
2. Getting Started with Social Analytics
3. Utilizing a Influencer Marketing Campaign Dashboard (Optional)
4. Social channel reports
5. Exporting and sharing a report
6. Test your knowledge
7. Up next...
1. Engage Foundations Certification Exam Overview
2. Engage Foundations Certification Exam
3. We'd love to hear your feedback!

How long is this course?

50 mins

Instructor

Whitney has over 7 years of Meltwater experience. Her experience includes account management, client support, community building, customer education and more. Whitney is passionate about helping customers learn the in's and out's of their Meltwater products to ensure they are used to their full potential in the global media intelligence and social media marketing space.