Course curriculum

    1. Course Overview

    2. Helpful Prework

    3. Creating your goals & KPIs

    4. Setup before you begin

    5. 💡 Knowledge check

    6. Up next...

    1. Listening to conversations on social

    2. Researching market trends

    3. Finding & listening to thought-leaders

    4. 💡 Knowledge check

    5. Up next...

    1. Planning a content calendar

    2. Content breakdown

    3. Putting paid behind your content

    4. 💡 Knowledge check

    5. Up next...

    1. Owned content

    2. Earned content

    3. 💡 Knowledge check

    4. Up next...

    1. Why build a community?

    2. How to interact with your followers

    3. Ways you can interact with your followers

    4. 💡 Knowledge check

    5. Up next...

    1. Channel analysis

    2. Reporting on paid, earned, and owned social media

    3. 💡 Knowledge check

    4. Up next...

How long is this course?

  • 70 mins


Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.

Margot Underdown

Manager of Customer Education

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