Managing your Social Media Strategy with Meltwater
This course will cover how to plan and activate your social media content, build your community, and measure your results, in Meltwater.
Course Overview
Helpful Prework
Creating your goals & KPIs
Setup before you begin
💡 Knowledge check
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Listening to conversations on social
Researching market trends
Finding & listening to thought-leaders
💡 Knowledge check
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Planning a content calendar
Content breakdown
Putting paid behind your content
💡 Knowledge check
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Owned content
Earned content
💡 Knowledge check
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Why build a community?
How to interact with your followers
Ways you can interact with your followers
💡 Knowledge check
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Channel analysis
Reporting on paid, earned, and owned social media
💡 Knowledge check
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Manager of Customer Education
Social Listening enables companies to monitor their brand, conduct competitor analysis, and market research. This product certification will teach users the fundamentals of using Meltwater Explore a social listening platform.
Social Listening enables companies to monitor their brand, conduct competitor analysis, and market research. This product certification will teach users the fundamentals of using Meltwater Explore a social listening platform.
This certification course will teach how to optimize campaigns and implement advanced workflows within the Engage platform. By enrolling in this course you indicate that you have read and agree to Terms of Use in the page footer.
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