Social Media Strategy: Free Course and Certification

Managing your Social Media Strategy with Meltwater

This course will cover how to plan and activate your social media content, build your community, and measure your results, in Meltwater.

Enroll for free

Course curriculum

1. Course Overview
2. Helpful Prework
3. Creating your goals & KPIs
4. Setup before you begin
5. 💡 Knowledge check
6. Up next...
1. Listening to conversations on social
2. Researching market trends
3. Finding & listening to thought-leaders
4. 💡 Knowledge check
5. Up next...
1. Planning a content calendar
2. Content breakdown
3. Putting paid behind your content
4. 💡 Knowledge check
5. Up next...
1. Owned content
2. Earned content
3. 💡 Knowledge check
4. Up next...
1. Why build a community?
2. How to interact with your followers
3. Ways you can interact with your followers
4. 💡 Knowledge check
5. Up next...
1. Channel analysis
2. Reporting on paid, earned, and owned social media
3. 💡 Knowledge check
4. Up next...
1. Exam Overview
2. Exam Certification
3. We'd love to hear your feedback!

How long is this course?

70 mins

Instructor

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.