Meltwater Academy

There will likely be specific social accounts your competitors consistently post on that will be important to capture in your Explore search and reports (you’ve included these in the checklist in Step 2). You can do this through Monitored Connections in your settings. 

Tip: If unsure how many Monitored pages you can connect, ask the Platform Assistant. Learn more about the Platform Assistant.

After connecting the accounts, add the hashtags associated with your brand and your competitor brands. Once everything has been added to your settings, add the account handles and hashtags to your Explore search. Learn more about this in Step 4. 

Creating separate searches for each of your competitors in Explore ensures their data is segmented in the dashboard we make in Step 9, allowing you to compare each competitor’s performance side-by-side with your brand.

The process for creating a competitor search is the same one you walked through when using the Brand Monitoring Toolkit – only this time, you’ll use the competitor keywords, handles, etc., you came up with in Step 2!

Monitor mentions of key trends for your brand and your competitors’ brands using Explore’s Brand Analytics. Track narratives, sentiment, and engagement, highlighting market shifts, new technologies, and evolving consumer behavior.

The video and guide below will walk you through creating Smart Alerts. 

The videos below will walk you through setting up Digest Reports and your Monitor tab so you don't miss a beat.

The video and how to guide below will walk you through how to create a benchmarking report in Analyze using the Benchmark Report Template.