1. Determine what question you want the data to answer:
This will be the prompt you give the AI Search Assistant in Step 3.
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What are the key themes and topics associated with my brand?
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What is the overall sentiment towards my brand?
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Who are the main influencers and advocates talking about my brand?
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What are the most common questions or concerns about my brand?
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Which platforms and channels are most active for conversations about my brand?
2. Identify your search terms
You will be able to prompt the AI Search Assistant with this information
If you're new to Brand Monitoring, this digital checklist introduces you to key elements you can include in your searches.
It's beneficial to complete this worksheet before diving into the Explore.
3. Build your Search
4. Refine your Search
Creating the perfect brand search may take a few iterations. Once you run your initial search you will want to preview the results, and determine what is needed:
5.Get Insights
6. Save your Search
To unlock all the other features of Meltwater, you will need to Save your Search.
Option 1
Monitor Your Coverage Daily
Manage your multi-content stream view across your searches, tags and RSS feeds.
Option 2
Smart Alerts
Alerts are automated notifications of key insights generated by Meltwater via email, Teams and Slack.
Option 3
Daily Digest
Receive a summary of your search results
Option 1
Shareable Dashboards
Create presentation-ready reports about your brand’s media coverage.
Option 2
Analyze Report
Create custom reports and dashboards for earned media.
Option 3
Newsletter
Keep stakeholders briefed and ensure they are informed and aligned with the organization's messaging and strategic goals.
Looking for Advanced Training
We recommend completing the Advanced Course
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