Social Media Marketing Industry Specialist
This industry certification will teach users how to develop a Social Media Strategy, the Social Media channels to include in your strategy based on your goals, and best practices of social engagement.
Course Introduction
Why Social Media
Ways to use Social Media
Analysis
Reflection
Additional Resources
Overview
Identify Goals
Team & Resources
Define Target Audience
Choose Channels
Reflection
Social Media Marketing Certification Workbook
Additional Resources
Determine KPIs
Create a Content Plan
Manage Engagement
Reflection
Additional Resources
Summary and Exam Overview
Social Media Marketing Assessment
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Program Director, Strategic Communications
“Being so helpful for those who are interested in Social Media Marketing ”
“Being so helpful for those who are interested in Social Media Marketing ”
→Read Less“It was really a nice and crisp course. It gives you quick handy topics to follow for Social Media Strategy.”
“It was really a nice and crisp course. It gives you quick handy topics to follow for Social Media Strategy.”
→Read LessThis advanced certification course will teach how to optimize campaigns and workflows, how to benchmark competitors, and how to combine earned and owned data within the Engage platform.
Social Listening enables companies to monitor their brand, conduct competitor analysis, and market research. This product certification will teach users the advanced use cases of using Meltwater Explore a social listening platform.
This course will cover how to plan and activate your social media content, build your community, and measure your results, in Meltwater.
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