Influencer Marketing with Meltwater: Free online course

[ARCHIVED] Influencer Marketing with Meltwater (Klear): Foundations v.1

This product certification teaches users how to use the Social Influencers (Klear) platform to find, vet, manage and measure social influencers.

Interested in this course? Email us at [email protected]

Course curriculum

1. Introduction to Meltwater's Social Influencers (Klear)
2. Setting up your campaign
3. Now it's your turn!
4. Test your knowledge
5. Up next...
1. Chapter Overview
2. Finding influencers relevant to your campaign
3. Finding influencers by topic
4. Finding influencers by hashtag
5. Finding influencers by brand mention
6. Finding influencers by network
7. Creating a list of potential candidates
8. Now it's your turn!
9. Test your knowledge
10. Up next...
1. Chapter Overview
2. Starting the vetting process
3. Understanding true reach and influence
4. Evaluating influencer aesthetic
5. Matching your target audience
6. Now it's your turn!
7. Test your knowledge
8. Up next...
1. Chapter Overview
2. Adding to your campaign
3. Reaching out to influencers
4. Streamlining influencer management
5. Now it's your turn!
6. Test your knowledge
7. Up next...
1. Chapter Overview
2. Tracking your overall campaign metrics
3. Analyzing each influencer's impact
4. Understanding your campaign's audience
5. Creating a campaign report
6. Test your knowledge
7. Up next...
1. Exam Overview
2. Meltwater Social Influencers: Foundations Exam & Certification
3. We'd love to hear your feedback!
4. Additional Learning

About this course

Free
41 lessons
0.5 hours of video content

Instructor

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.