PR Media Relations with Meltwater: Core

Learn the complete foundational Media Relations workflow in Meltwater. Discover and vet journalists, build targeted media lists, send personalized outreach, manage replies, measure campaign performance, and track earned coverage with confidence.

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Course curriculum

1. Course Overview
2. Navigate Your Media Relations Workspace
3. Key Media Relations Definitions
1. Choose Your Sending Method: Approved Sender vs. Integrated Email
2. Set Up an Approved Sender
3. Connect Integrated Email
1. Discover Contacts Using Media Relations Search
2. Vet Journalists for Fit
3. Use Homepage to Surface Relevant Contacts
1. Create a Targeted Media List
2. Import and Enrich Existing Contacts
3. Maintain Your Media Lists
1. Personalize Your Pitch
2. Build and Send Outreach
3. Manage Replies with Integrated Email
1. Measure Outreach Performance
2. Review Pickups and Track Coverage
3. Export and Share Outreach Results
1. Test Your Knowledge
1. PR Media Relations with Meltwater: Core Course Completion
2. Your next step after this course: Meltwater Launch
3. We'd love to hear your feedback!

How long is this course?

30 mins

Instructor

With seven years of experience at Meltwater, I've worked closely with clients, from small businesses up to enterprise-level organizations to help them to implement and optimize their use of the platform. I am passionate about assisting users to navigate and maximize Meltwater's capabilities. My courses focus on real-world applications, equipping participants with practical skills and best practices to enhance their workflows and decision-making. Whether you're new to Meltwater or looking to refine your skills, my goal is to simplify complex concepts and give you the confidence to apply your knowledge immediately.