Course curriculum

  1. 01
    • Course Overview

    • How to find journalists based on relevance to organization

    • Creating media contact lists

    • Building relationships with journalists and key contacts

    • Sending outreach emails and measuring performance

    • Monitoring for content from journalists

    • You made it!

    • 💡Knowledge check

    • We'd love to hear your feedback!


Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.

Margot Underdown

Manager of Customer Education