Learn Media Relations: Free Course and Certification

PR Media Relations with Meltwater

This course will cover how to optimize press outreach, build relationships with journalists, track the success of your media campaigns and more.

Enroll for free

Course curriculum

1. Course overview
1. Course overview
2. Finding journalists based on relevance to your organization
3. Finding journalist using AI journalist search
4. Vetting journalist and creating media contact lists
5. Knowledge Check
1. Chapter overview
2. Managing media lists
3. Labeling Media Lists
4. List merging and list comparison
5. Uploading your own media contacts + matching private contacts
6. Knowledge Check
1. Course overview
2. Using PR Assistant powered by ChatGPT API
3. Sending outreach emails
4. Collaborative inbox and individual pitching
5. Measuring outreach performance
6. Monitoring for content from journalists
7. Knowledge Check
1. New to Meltwater?
2. PR Media Relations Certification Exam Overview
3. Exam
4. You made it!
5. We'd love to hear your feedback!

How long is this course?

45 mins

Instructor

Whitney has over 7 years of Meltwater experience. Her experience includes account management, client support, community building, customer education and more. Whitney is passionate about helping customers learn the in's and out's of their Meltwater products to ensure they are used to their full potential in the global media intelligence and social media marketing space.