Media Monitoring with Explore: Advanced
Media monitoring enables PR professionals to track earned mentions and measure their efforts. This course will teach users how to advance their monitoring to discover deeper insights about their earned media.
Course overview
Using labels to organize your workspace
Duplicating searches to simplify search creation
Advancing your filter sets
Test your knowledge
Answering the 5 W's
Diving deeper into X
Test your knowledge
Monitoring for authors and key publications
Discovering influential sources
Test your knowledge
Benchmarking your brand
Combining searches for a high-level view
Test your knowledge
Certification
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