PR Media Relations with Meltwater Learning Path
Build your Media Relations skills from foundation to advanced practice. Learn to find and prioritize journalists, deliver relevant outreach, adapt campaigns as stories develop, and connect your efforts to earned impact.
Here's what you'll learn:
Enroll in this learning track and begin your journey to improving your skills.
PR Media Relations with Meltwater: Core
Learn the complete foundational Media Relations workflow in Meltwater. Discover and vet journalists, build targeted media lists, send personalized outreach, manage replies, measure campaign performance, and track earned coverage with confidence.
PR Media Relations with Meltwater: Advanced
Build on your Media Relations foundations to make smarter campaign decisions. Learn how to prioritize journalists, scale relevant outreach, adapt as stories develop, and connect outreach to earned impact.
Certification Exam: PR Media Relations with Meltwater
Put your Media Relations knowledge to the test. Complete this exam to demonstrate your ability to apply Core and Advanced skills across journalist targeting, outreach, campaign adaptation, and earned impact.