Course curriculum

    1. Welcome to Media Relations: Advanced

    1. Sharpen Your Journalist Discovery Strategy

    2. Build Your Priority Media List

    3. 💡 Test Your Knowledge

    1. Get More Value from Your Existing Media Lists

    2. Turn Static Contacts Into Live Journalist Intelligence

    3. Organize Your Audience for Smarter Outreach and Multi-Campaign Use

    4. 💡 Test Your Knowledge

    1. Choose the Right Outreach Approach for Each Audience

    2. Expert Lens: Pitch Like a Partner

    3. Adapt Your Pitch to the Audience

    4. Coordinate Outreach Without Duplicating Effort

    5. 💡 Test Your Knowledge

    1. Before You Begin: Set Up Your Campaign Monitoring

    2. Track the Story and Adjust Your Outreach

    3. Respond Fast When the Narrative Shifts

    4. 💡 Test Your Knowledge

    1. Validate Which Coverage Your Outreach Earned

    2. Measure the Story Beyond Your Pitch List

    3. Turn Results Into a Clear Next Move

    4. Close

    5. 💡 Test Your Knowledge

How long is this course?

  • 30 mins

Instructor

With seven years of experience at Meltwater, I've worked closely with clients, from small businesses up to enterprise-level organizations to help them to implement and optimize their use of the platform. I am passionate about assisting users to navigate and maximize Meltwater's capabilities. My courses focus on real-world applications, equipping participants with practical skills and best practices to enhance their workflows and decision-making. Whether you're new to Meltwater or looking to refine your skills, my goal is to simplify complex concepts and give you the confidence to apply your knowledge immediately.

Victoria Elbers

Customer Education Manager

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