Course curriculum

    1. Course Overview

    2. Setting up social profiles for monitoring

    3. Creating a search for your brand

    4. Narrowing down your search with filters

    5. Creating your library of searches

    6. Now it's your turn!

    7. Test your knowledge

    8. Up next...

    1. Chapter Overview

    2. Viewing your content stream

    3. Monitoring for important brand topics

    4. Keeping track of big events

    5. Understanding change in sentiment

    6. Now it's your turn!

    7. Test your knowledge

    8. Up next...

    1. Chapter Overview

    2. Validating your brand search

    3. Answering the 5 W's

    4. Diving deeper into Twitter

    5. Now it's your turn!

    6. Test your knowledge

    7. Up next...

    1. Chapter Overview

    2. How to manage users

    3. Sharing content

    4. Creating shareable dashboards

    5. Now it's your turn!

    6. Test your knowledge

    7. Up next...

    1. Exam Overview

    2. Explore Foundations Certification Exam

    3. We'd love to hear your feedback!

How long is this course?

  • 45 mins

Instructor

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.

Margot Underdown

Manager of Customer Education

Course Reviews

Joshua Smith

5 star rating

“Easy to understand and follow 👍💛”

“Easy to understand and follow 👍💛”

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Frances Vera Ferrer

5 star rating

“I love how it the information was presented concisely ”

“I love how it the information was presented concisely ”

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Abhik De

5 star rating

“Incredibly insightful and digestible for a new social media analyst ”

“Incredibly insightful and digestible for a new social media analyst ”

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