Course curriculum

    1. Course Overview

    2. Adding users

    3. Setting up social profiles

    4. Test your knowledge

    5. Up next...

    1. Creating your brand search

    2. Searching for specific topics

    3. Searching for authors and key publications

    4. Searching for social media content

    5. Creating your search library

    6. Quick tip: refining results using case sensitivity

    7. Now it's your turn!

    8. Test your knowledge

    9. Up next...

    1. Tracking your organization’s media coverage

    2. Automating your brand monitoring

    3. Monitoring for critical information

    4. Quick tip: navigating the platform

    5. Now it's your turn!

    6. Test your knowledge

    7. Up next...

    1. Measuring the impact of your work

    2. Creating a media coverage spreadsheet report

    3. Sharing alerts to your collaborative spaces

    4. Distributing newsletters

    5. Quick tip: monitor wherever you go

    6. Test your knowledge

    7. Up next...

    1. Exam Overview

    2. PR Media Monitoring Certification Exam

    3. We'd love to hear your feedback!

How long is this course?

  • 90 mins


Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.

Margot Underdown

Manager of Customer Education

Course Reviews

Chetan Kumar

5 star rating



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Brian Grice

4 star rating

“Very enjoyable and informative course”

“Very enjoyable and informative course”

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