1. Identify the questions you want to answer:
This will be the prompt you give the AI Search Assistant in Step 3.
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What are the top trends in my industry?
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Which companies or brands are leading in this space?
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What are the new innovations or technologies being discussed?
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What are my competitors doing?
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How is my brand being perceived in the industry?
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Who are the key influencers in this industry?
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What is the public sentiment around my industry?
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Which publications or media outlets are covering my industry the most?
2. Identify your search terms
You will be able to prompt the AI Search Assistant with this information
Conducting an industry search with broad terms like "manufacturing + sustainability" can yield an overwhelming number of results—potentially up to 20,000 within just seven days. This sheer volume makes it challenging to extract meaningful and actionable insights. To ensure your research is both manageable and effective, it’s essential to refine your keywords and focus on more specific aspects of the topic.
3. Build your Search
4. Filter your Search
It is rare a new search comes out perfect on the first try; it will likely require some tweaks.
5.Understand your results
Monitor mentions of key trends and technologies within your industry using Explore’s Brand Analytics. Track narratives, sentiment, and engagement highlighting market shifts, new technologies, and evolving consumer behavior.
6. Save your Search
To unlock all the other features of Meltwater, you will need to Save your Search.
Option 1
Monitor Your Coverage Daily
Manage your multi-content stream view across your searches, tags and RSS feeds.
Option 2
Smart Alerts
Alerts are automated notifications of key insights generated by Meltwater via email, Teams and Slack.
Option 3
Daily Digest
Receive a summary of your search results
Option 1
Shareable Dashboards
Create presentation-ready reports about your brand’s media coverage.
Option 2
Analyze Report
Create custom reports and dashboards for earned media.
Option 3
Newsletter
Keep stakeholders briefed and ensure they are informed and aligned with the organization's messaging and strategic goals.
Looking for Advanced Training
We recommend completing the Advanced Course
Industry Best Practices, Workshops & Guides
