Course curriculum

    1. Watch the Webinar here

About this course

  • Free
  • 1 lesson
  • 0 hours of video content


Samantha has 8+ years of experience in content marketing, social media, and SEO with a background spanning industries from wine to travel to tech. She believes strongly that storytelling is of the utmost importance in marketing, both in the B2B and B2C space. Bringing brand voice front and center is her favorite part of the multi-faceted world of marketing. Samantha is an avid social media user, with a sharp eye for what’s trending and how people interact on platforms both old and new.

Samantha Scott

Marketing Manager, Meltwater

Meet Courtney: a full-time dog mom and Product Specialist at Meltwater. With a background in Advertising/PR, and previous experience as a Social Media Manager at an agency where she specialized in paid social and influencer management. Courtney has the strategic aptitude and technical ability to steer organizations in how to best leverage Meltwater’s software solutions to meet their marketing and communications objectives.

Courtney Tusken

Product Specialist, Meltwater