Brands are transitioning their influencer marketing from chasing after vanity metrics to achieving real ROI through sales and from working with “outsider” influencers to establishing brand ambassador programs. While there is still a need in many cases to generate brand awareness for our brand in social media, how do we piece together all of these different types of influencer marketing campaigns into a cohesive manageable program that also allows us to get the greatest return on our investment? The answer is through taking a funnel approach to influencer marketing. Join Neal Schaffer, Brand Ambassador for Klear, on a refreshing look at influencer marketing ROI and how to pivot your program for better success in 2023. [Watch time: 30 min]
