Meltwater Explore: Social Listening Certification

[ARCHIVED] Social Listening with Explore: Foundations v.2

Social Listening enables companies to monitor their brand, conduct competitor analysis, and market research. This product certification will teach users the fundamentals of using Meltwater Explore a social listening platform.

Interested in this course? Email us at [email protected]

Course curriculum

1. Course Overview
2. Setting up social profiles for monitoring
3. Creating a search for your brand
4. Narrowing down your search with filters
5. Creating your library of searches
6. Now it's your turn!
7. Test your knowledge
8. Up next...
1. Chapter Overview
2. Viewing your content stream
3. Monitoring for important brand topics
4. Keeping track of big events
5. Understanding change in sentiment
6. Now it's your turn!
7. Test your knowledge
8. Up next...
1. Chapter Overview
2. Validating your brand search
3. Answering the 5 W's
4. Diving deeper into Twitter
5. Now it's your turn!
6. Test your knowledge
7. Up next...
1. Chapter Overview
2. How to manage users
3. Sharing content
4. Creating shareable dashboards
5. Now it's your turn!
6. Test your knowledge
1. Certification
2. We'd love to hear your feedback!

How long is this course?

45 mins

Instructor

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.