Meltwater Academy

Instructor(s)

Danny Gardner is a leading expert and content creator in social media intelligence, helping brands transform online conversations into actionable intelligence that drives strategy, consumer insights, and growth. He is the founder of The DataZone, a platform and media company dedicated to educating, empowering, and future-proofing the social listening profession. He is an adjunct professor at the University of Florida, where he teaches the course Social Media Metrics & Evaluation to master’s candidates in the College of Journalism and Communications. His expertise includes advanced social listening, applied analytics, measurement frameworks, eCommerce ratings & reviews, influencer marketing, the creator economy, and cultural intelligence. Danny most recently served as the Head of Social Media Insights, Analytics & Measurement at Haleon, the maker of Advil, Sensodyne, Tums, and other leading consumer health brands. He previously held similar leadership roles at GSK and Pfizer. Danny has been recognized as a leading authority in the industry by organizations including The Drum Future 50, Brand Innovators 40 Under 40, Advertising People of the Year, and Social Intelligence Insider 50. He is widely followed on LinkedIn for his insights on the evolving role of social data in modern marketing.