Course curriculum

    1. Introduction

    2. Two Audiences

    1. Discovery to Synthesis

    2. Introducing GenAI Lens

    3. Legacy Brands and AI Visibility

    4. SEO, AEO, GEO

    5. How AI Forms Answers

    6. Three Levers You Control

    1. What You Can and Cannot Control

    2. Diagnose Before You Act

    1. Earned Authority vs Owned Authority

    2. Earned Authority and Community Strategy

    3. Owned Authority and Being the Source

    4. Content Formats That Work

    5. Owned on Earned Platforms

    6. Strategy Summary

    1. Short-Term Playbook (First 90 Days)

    2. Medium-Term Playbook (Months 3 to 9)

    3. Long-Term Playbook (Months 9 to 24)

    4. The Meltwater GEO Stack

    5. Build Your Playbook

    1. Test Your Knowledge

How long is this course?

  • 30 mins

Instructor

Nate Pallen is the Senior Director of Product Management at Meltwater and leads the development of GenAI Lens, Meltwater’s AI visibility and brand perception solution. With more than a decade of experience across social listening, media intelligence, and AI-powered analytics, Nate helps organizations understand how large language models discover, interpret, and recommend brands. In this course, he shares practical strategies for improving AI visibility and building an effective Generative Engine Optimization (GEO) strategy.

Nate Pallen

Senior Product Director, GenAI Lens

Related Courses

Have you experienced mCommunity

Become a #FriendsWithInsights

We've launched an exclusive community for our customers. Join mCommunity to connect, share best practices, and get inspired by the thousands of other Meltwater users. All users can also visit the job board that lists open positions that require Meltwater skills.
Join the conversation