Course curriculum

    1. Data-Driven Communications: North Star + What You'll Learn

    2. The Strategic Advantage of Doing Less

    3. Which Communicator Are You?

    4. Four Roles. One Root Problem.

    5. The Business Impact Equation

    6. Why Technology Isn't the Answer

    1. The Three Ingredients of High-Performing Teams

    2. Assess Your DDC Maturity

    3. The Four Levels of Data-Driven Communications

    1. Data-Driven Communications Compass

    2. Why Every Strategy Starts with a North Star

    3. Aligning Communications to Business Outcomes

    4. Always-On Priorities and Strategic Moments

    5. How to Identify Leadership Priorities

    6. A Real Example: Finding the North Star

    7. Gen Brammall: Finding the North Star

    8. From Share of Voice to Sales Impact

    9. Define Your North Star

    10. Earn Your North Star Badge

    11. Test Your Knowledge

    1. Close

    2. We'd love to hear your feedback!

How long is this course?

  • 30 mins

Instructor(s)

Dino Delic is the Head of Data-Driven Communications at Meltwater and the architect of the Data-Driven Communications (DDC) framework. With more than 15 years of experience in analytics, enterprise strategy, and communications intelligence, Dino helps organizations connect communications to measurable business outcomes through data, AI, and strategic measurement. A keynote speaker, podcast host, and executive advisor, Dino works with Fortune 100 communications leaders around the world to transform communications into a more strategic business function. Through his research, thought leadership, and the Earning Your Seat podcast, he helps leaders use data to make better decisions, demonstrate impact, and earn a seat at the executive table.

Dino Delic

Director, Insights and Analytics

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