Course curriculum

    1. Course Overview

    2. How to find journalists based on relevance to organization

    3. Creating media contact lists

    4. Building relationships with journalists and key contacts

    5. Sending outreach emails and measuring performance

    6. Monitoring for content from journalists

    7. You made it!

    8. 💡Knowledge check

    9. We'd love to hear your feedback!

    10. Additional Learning

How long is this course?

  • 20 mins

Instructor

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence and social media marketing.

Margot Underdown

Manager of Customer Education

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