Course curriculum

  • 1

    Introduction to Engage Advanced

    • Course Overview

    • Did you know?

    • Up next...

  • 2

    Optimizing your social media campaigns

    • Chapter Overview

    • Understanding what content performs better

    • Using "first comment" on Instagram

    • Alt-text for social media "SEO"

    • Tagging brands and ambassadors to increase views

    • Prioritizing when your fans are online

    • Link tracking with Bitly

    • Test your knowledge

    • Practice your skills

    • Up next...

  • 3

    Optimizing governance with your team

    • Chapter Overview

    • Saving time with saved responses

    • Understanding the types of inquiries you receive

    • Filtering by sentiment

    • Ensuring your team upholds your brand’s voice

    • Test your knowledge

    • Practice your skills

    • Up next...

  • 4

    Competitive benchmarking with owned social media profiles

    • Chapter Overview

    • Competitive Benchmarking Reports

    • Adding pages and profiles to benchmark

    • Test your knowledge

    • Practice your skills

    • Up next...

  • 5

    Combining earned and owned data

    • Chapter Overview

    • Engaging with untagged mentions and community conversations

    • Adding owned data to your social listening

    • Test your knowledge

    • Practice your skills

    • Up next...

  • 6

    Engage Advanced Certification

    • Engage Advanced Certification Exam Overview

    • Engage Advanced Certification Exam

    • We'd love to hear your feedback!

Instructor

Senior Product Evangelist

Margot Underdown

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence.