Course curriculum

  1. 01
    • Course Overview

    • Did you know?

    • Up next...

  2. 02
    • Chapter Overview

    • Understanding what content performs better

    • Using "first comment" on Instagram

    • Alt-text for social media "SEO"

    • Tagging brands and ambassadors to increase views

    • Prioritizing when your fans are online

    • Link tracking with Bitly

    • Test your knowledge

    • Practice your skills

    • Up next...

  3. 03
    • Chapter Overview

    • Saving time with saved responses

    • Understanding the types of inquiries you receive

    • Filtering by sentiment

    • Ensuring your team upholds your brand’s voice

    • Test your knowledge

    • Practice your skills

    • Up next...

  4. 04
    • Chapter Overview

    • Competitive Benchmarking Reports

    • Adding pages and profiles to benchmark

    • Test your knowledge

    • Practice your skills

    • Up next...

  5. 05
    • Chapter Overview

    • Engaging with untagged mentions and community conversations

    • Adding owned data to your social listening

    • Test your knowledge

    • Practice your skills

    • Up next...

  6. 06
    • Engage Advanced Certification Exam Overview

    • Engage Advanced Certification Exam

    • We'd love to hear your feedback!

Instructor

Margot has over 10 years of experience in customer education, communications, and marketing. She has worked with top Fortune 500 companies as a trusted advisor at Sysomos and Meltwater. Margot is passionate about helping customers connect the dots and find their “ah-ha!” moments with global media intelligence.

Margot Underdown

Senior Product Evangelist